Marketing

At Airxcel we continually run multi-level B2B and B2C marketing campaigns for all our individual brands. We focus on educating RV owners, providing useful product information, and building our RV community through shared engagement. Our primary objective is to drive consumers to our dealer partners’ stores. Airxcel recognizes that the RV owner demographic has trended much younger in recent years and our marketing strategy has evolved to meet the buying habits of the next generation of RV owners and buyers.

• Brand specific social media channels that boast over 80,000 active followers from across the globe.
• Company generated content that is continually picked up by industry magazines and mainstream editorial outlets with our press releases having an average reach per mention of nearly 10 million impressions.
• Consumer-focused email campaigns with click through rates that regularly double industry standards.
• Original blog content with a subscriber base that’s grown +162% since 2022.
• A diverse library of brand and product focused “wrapped” videos that is continually expanding and can be easily integrated into your website for quality, RV specific video content.
• Airxcel show teams attend live events across the country to service our products, provide on-site training, connect with the RV aftermarket community, and cement the customer first reputation of Airxcel that fosters enduring brand loyalty.
• Paid media investments that drive consumer searches to our web properties to educate them about our products then convert them to dealer locator searches with the intent to purchase.
• Paid media has generated a 60% increase in web traffic, resulting in over 100,000 dealer locator searches in 2023.
• Significant budgets have been set for creating A+ content to meet consumer expectations when researching and purchasing products.